How We Doubled Organic Traffic
Brocard.ua operates in a highly competitive eCommerce niche where large online stores and specialized retailers compete for organic visibility.
At the start of our cooperation, the website had a problem that could not be solved with a few isolated SEO fixes: organic traffic had been declining for a long time, while competitors were actively strengthening their positions.
Our goal was to stop the negative trend, remove technical limitations, and identify new growth opportunities.
Over two years of cooperation, Brocard.ua’s organic traffic increased by 2×. We also managed to restore traffic during the peak seasonal demand period.
Client
Brocard.ua operates in a competitive eCommerce niche where organic visibility depends heavily on the website’s technical condition, catalog structure, and ability to cover different groups of search demand.
Task
At the start, the One2 Agency team had three main objectives:
- increase the website’s organic search traffic;
- fix technical issues;
- reverse the negative organic traffic trend while competitors were actively strengthening their positions.
For a large online store, it was important not simply to optimize individual pages, but to work with the website structure as a whole.
Starting Point
When we started, Brocard.ua’s organic traffic had been declining for an extended period, while competitors were actively strengthening their positions.
For a large eCommerce project, systemic issues can affect many categories, filter pages, and other landing pages at the same time. That is why we needed to begin with technical diagnostics and only then scale the SEO work.
Approach
Comprehensive Technical SEO Audit
The first stage was a comprehensive technical SEO audit.
We analyzed the website and identified factors that could be limiting organic visibility and further growth.
For a large eCommerce project, this is critical because one systemic issue can affect many categories, filter pages, and other landing pages at once.
Expanding the Website Structure
One of the key areas of work was expanding the website structure.
In a large catalog, search demand goes far beyond a few main categories. Users can search for products by different parameters, characteristics, and combinations of queries.
If the website does not have a relevant page for a specific group of demand, part of the potential organic traffic goes to competitors.
That is why we worked on developing the site structure and creating more relevant entry points from search.
Resolving Keyword Cannibalization
Another important area was keyword cannibalization.
Cannibalization occurs when several URLs on the same website compete for the same group of search queries.
In this situation, it becomes harder for the search engine to determine which page should rank higher. As a result, the website can lose ranking stability and effectively compete with itself.
We worked to ensure that important groups of queries had a clear and relevant landing page.
Optimizing Filter Pages
We also paid special attention to filter pages.
For a large online store, filters can be more than a navigation tool. They can also function as full SEO landing pages.
If a specific combination of parameters has its own search demand, that page can attract targeted organic traffic.
However, without proper control, filters can create a large number of unnecessary URLs and make the website structure more complex.
Ongoing Work on Rankings and Traffic
The work did not end after the technical audit and structural changes.
We continued working on rankings and organic traffic, analyzing performance trends and looking for additional growth opportunities.
Results
Systematic work helped reverse the negative trend and move the project into growth.
Organic Traffic Increased by 2×
Over two years of cooperation, Brocard.ua’s organic traffic increased by 2×.
What is especially important is that at the beginning of the project, the website had been experiencing a prolonged decline in SEO traffic. First, we needed to stop the negative trend, and only then move into growth.
Traffic Recovered During Peak Season
Another result was the recovery of organic traffic during the period of peak seasonal demand.
Seasonality is especially important in eCommerce. During periods of maximum demand, organic visibility can bring the largest number of potential customers.
That is why restoring rankings and traffic during this period was one of the important results of the cooperation.
What Drove the Results
There was no single SEO fix that produced the entire growth for Brocard.ua.
The result came from a combination of several areas:
- a comprehensive technical audit;
- expansion of the website structure;
- work on keyword cannibalization;
- optimization of filter pages;
- ongoing work on rankings and organic traffic.
It was the systematic approach that helped reverse the negative trend and move the project toward stable growth.
What This Case Shows
A strong brand alone does not guarantee stable organic traffic.
Even a large eCommerce project can gradually lose visibility if its website structure does not evolve with search demand and technical and structural issues remain unresolved.
The Brocard.ua case shows that restoring growth requires working not with isolated SEO elements, but with the website as a complete system.
FAQ
What Result Did We Achieve for Brocard.ua?+
Over two years of cooperation, Brocard.ua’s organic traffic increased by 2×. We also managed to restore traffic during the peak seasonal demand period.
What Were One2 Agency’s Main Goals?+
The goals were to increase organic search traffic, fix technical issues, and reverse the negative organic traffic trend while competitors were actively strengthening their positions.
What Did the SEO Work Include?+
We conducted a comprehensive technical audit and worked on expanding the site structure, resolving keyword cannibalization, optimizing filter pages, and further improving rankings and traffic.
Over What Period Was the Result Measured?+
The 2× increase in organic traffic was recorded over two years of cooperation.
