Is your website failing to generate orders? Are you spending your budget on SEO while rankings stand still? In 87% of cases, the reason is the same: the absence of or an incorrectly collected semantic core. This is the foundation without which even the most beautiful website will remain invisible to potential clients.
At One2 Agency, we work with dozens of projects monthly and see a clear pattern: successful websites have high-quality semantics, while those that stagnate either ignore this stage or do it superficially.
What is a Semantic Core and Why is it Critical for Your Business
A semantic core is a structured list of keywords and phrases that your potential customers use to search for goods or services on Google. It is not just a set of words, but a detailed map of your audience’s needs linked to specific pages on your website.
A correct semantic core solves five critical tasks. First, it reveals real demand for your products—you see exactly how many people search for what you offer each month. Second, it forms a logical website structure that matches the customer’s search logic. Third, it provides a ready-made content plan for months ahead. Fourth, it reduces customer acquisition costs by 2-3 times. Fifth, it gives you a competitive advantage over those working blindly.
Types of Search Queries: What You Need to Know
Not all queries are equally useful for business. Based on user intent, they are divided into categories.
🔍Commercial queries
are requests from buyers ready to take action. They contain words like "buy," "order," "price," "delivery." Example: "buy iPhone 15 Pro Lviv delivery." These queries are optimized on product cards and catalog categories.
🔍Informational queries
are used by people in the research phase: "how to choose," "what is better," "pros and cons." Example: "how to choose a laptop for studying." For these, blog articles and guides are created.
🔍Navigational queries
contain brand names: "Rozetka laptops," "Nike store Kyiv." The main page and contact pages are optimized for these.
By frequency, queries are divided into high-frequency (HF), medium-frequency (MF), and low-frequency (LF). Professionals advise collecting the maximum number of MF and LF queries—competition is lower, and conversion is higher. One HF query might bring 100 visitors and 1 buyer. One hundred LF queries will bring the same 100 visitors, but 20-30 buyers.
By geo-dependency, we distinguish between queries that do not contain a city name but for which Google shows location-based results (“sushi delivery,” “dentistry”) and queries that already contain geography (“coffee shop Kharkiv center”).
How We Collect the Semantic Core at One2 Agency
Our semantic collection process has been honed on hundreds of projects and takes 5-10 business days depending on the scale.
Stage 1. Deep Dive into the Business
We study your business in detail through interviews. Which products sell best? Who is the target audience? Which regions are priority? Understanding specifics allows us to see queries that tools won't find—professional terms, jargon, regional nuances.
We analyze the current state via Google Search Console—seeing which queries are already generating impressions. This is the base for expansion.
Stage 2. Forming Basic Queries
We compile a list of marker queries—broad keywords that describe your niche. For an average project, this is 30-100 markers. We use your experience, competitor analysis, and study of related niches.
Stage 3. Mass Collection via Professional Tools
We run every marker through Serpstat, Google Keyword Planner, Ahrefs, and Search Console. Different tools provide different data—combining them yields 60-80% more relevant queries.
Separately, we analyze competitors—downloading the domains of 10-15 top players, reviewing their queries, and taking the relevant ones. We collect Google search suggestions via automated scripts.
Stage 4. Professional Cleaning
We form an individual list of stop-words: "free," "torrent," "download," competitor names, irrelevant regions. Every doubtful query is checked manually—we enter it into Google and analyze the top 10 results.
We update search volume frequency through a single tool, remove queries with zero frequency, but save seasonal ones separately.
Stage 5. Clustering and Structure
We group thousands of queries into logical clusters—each becomes a separate page. We use automatic clustering via Serpstat or SE Ranking, followed by mandatory manual verification.
We build a hierarchical structure: HF queries for main categories, MF for subcategories, LF for product cards. Each cluster receives recommendations: page URL, main query, additional keywords, content volume.
Stage 6. Report Formation and Implementation
We develop a detailed implementation plan in a convenient format. We prioritize pages by importance. We form technical assignments (briefs) for programmers, copywriters, and keyword lists for contextual advertising.
The result is a structured semantics file that can be immediately used to create content, launch ads, or build the site structure.
Who Needs Semantic Core Collection Services
Why It’s Better to Entrust Semantic Collection to Professionals
Self-collection almost always fails due to typical mistakes.
Why Choose One2 Agency
Cost and Timelines
Prices start from $600, depending on the size of the website and the niche.
Estimated delivery time: 5-10 business days for an average project. For large stores with 1000+ products – up to 3-4 weeks.
What is included in the service:
- Detailed analysis of the niche and competitors
- Collection of the most complete semantics via professional tools
- Professional cleaning and intent verification
- Clustering and structure formation
- Technical assignments for implementation
- Prioritization of work and results forecast
- Consulting support after delivery
For an exact calculation, leave a request – we will conduct an express audit of your niche and provide a personal offer.
Real Results of Our Clients
Auto Parts Online Store
collected 8,400 queries instead of the previous 120. Over 7 months, traffic grew from 1,200 to 8,900 visitors, and sales increased from 15-20 to 180-210 orders per month.
Dental Clinic Network
created a geo-structure for three cities with detailed district targeting. Over 5 months, calls increased from 40 to 280 per month, and the cost per lead dropped threefold.
Industrial Equipment B2B Portal
collected 1,800 queries instead of 120. In a year, inquiries grew from 2-3 to 12-15 per month. Annual turnover increased by 18 million UAH.
Why You Shouldn’t Delay Semantic Collection
Every month without the correct semantics means lost customers. Competitors are taking positions for your queries, and dislodging them later will be harder.
If a site is built without semantics, you will later have to redo the structure—change URLs, move content, and risk losing rankings.
Without semantics, you write articles blindly, launch ads with high click costs, and lack understanding of assortment development strategy.
The best moment to collect semantics is at the website planning stage. The second most important moment is right now.
How to Order the Service
The process is as simple as possible:
Frequently Asked Questions
Basic semantics can be collected via Google Keyword Planner, but it will take more time, and you will miss 80-90% of queries. Professional tools provide full coverage.
A full update should be done once a year. A partial update once a quarter—adding new queries and removing irrelevant ones. For dynamic niches, it should be done more often.
Semantic collection is a separate service. Implementation is ordered additionally or as part of a complex “turnkey” package.
An agency offers a team of specialists, access to expensive tools, a honed methodology, quality guarantees, and support after delivery.
