Client
NDA project. An online project in a commercial niche, where search traffic was one of the key lead acquisition channels. The website already had some history, but the real potential of organic traffic had only been partially utilized.
Objectives
Before starting the work, together with the client we defined two main goals:
It was important to achieve growth not only in terms of traffic volume but also in terms of traffic quality.
Initial Situation
The initial analysis showed that the website had potential, but was constrained by several systemic issues:
As a result, the site was losing to more aggressive and better-structured competitors, even though the products themselves were comparable.
Approach to Solving the Task
We chose a comprehensive strategy where technical, link-building, and content-related actions complemented each other.
Backlink Profile Optimization
The first task was to clean up the backlink profile. We:
This made it possible to gradually improve trust signals from search engines and build a foundation for further growth.
Work on Commercial Pages
The second direction focused on deeper optimization of commercial landing pages. We:
The goal was for these pages to become a logical answer to commercial search queries while also effectively converting traffic into inquiries and orders.
Blog Relaunch and Internal Linking
A separate block of work focused on the content section of the site. The previous blog was almost completely disconnected from products and services. We:
As a result, the blog began to function as a tool that not only attracts new traffic but also guides users toward target actions.
Improving Page Indexing
Another important step was simplifying the path for pages to enter the search index. We:
This reduced delays in indexing important content and made the site’s search performance more predictable.
Results
The comprehensive implementation of the strategy produced results in the medium term. Over the cooperation period, we recorded an approximately 8x increase in organic traffic.
In addition to quantitative growth, the nature of the traffic also changed:
This had a direct impact on the business: the number of inquiries increased, and organic traffic became a more stable and predictable acquisition channel.
Next Steps
To maintain and strengthen the achieved results, it is important to view them not as a final point but as a new foundation for further growth. Recommended actions include:
This approach allows not only maintaining organic traffic at the achieved level but also gradually increasing it, turning SEO into one of the most stable and predictable growth channels.
We analyzed existing backlinks, identified low-quality or risky links, implemented a disavow strategy, and began safe link acquisition from relevant and authoritative resources. This strengthened search engine trust and created a solid foundation for organic growth.
We analyzed competitors and search intent, then reworked page structure, content, metadata, and internal linking. As a result, commercial pages began ranking more consistently for high-intent queries and converting traffic more effectively.
The blog was relaunched with a focus on business goals and search demand, using a clear content structure and internal linking to commercial pages. This allowed informational content to attract relevant traffic and guide users toward target actions.
We configured an XML sitemap and connected the Google Indexing API to speed up the indexing of new and updated pages. This reduced indexing delays and made search visibility more stable.
